The best products to sell online aren’t always the ones that you would buy personally. You have to put yourself in the mind of your ideal customer to determine what they need and want. What problems can you solve by providing select products? Your bestsellers are going to be products that meet a serious need or fulfill a desire for a large group of people.
A good starting point is to consider the product categories that most often lead to online sales. Some products just won’t sell well online no matter how you price them because customers want to pick up and feel or try on some items. Other products are easier for customers to buy online, so those categories will sell better.
As of 2017, these five categories were the most preferred by online shoppers:
These are broad categories with millions of products to consider, so you will need to narrow it down to find specific products that will sell well. If you can find products that you also enjoy, then selling them will feel more natural and will be much easier. It takes some research and creative thinking to find products within these top categories that aren’t already overly represented on the market.
Take the time to research trends within categories that interest you. When you see something interesting in real life, look it up online to see if you can find it wholesale. You will be surprised what you will discover when you simply start listening to people talk and watching the world around you.
What’s hot in another country? Perhaps you could be one of the first to introduce similar products in your country or to the online world.
Many sellers focus on a general category or niche Rather than selling products scattered throughout categories. This is your decision as a seller, and it may depend on where you plan on selling your wholesale products. If you want to develop an online store, then you may want to focus the site within a niche that sells well. If you’re selling through Amazon, eBay or other platforms, then you may get away with a more diverse collection of products.
Now that you’re thinking about what categories you may want to sell in and what specific products you might want to offer, it’s time to start thinking about sourcing your products. This is the simplest approach, but it works well for most sellers to find the best products to sell online:
Notice that this process only works if you know what product you want to sell. If you’re just searching in general to see what products catch your attention, then doing a Google search for general terms like “online wholesale products” or “buy wholesale products” will put you in touch with many wholesalers offering lots. Make sure to pay attention to the details to determine if you’re buying brand new, like-new, used, returned or refurbished products. You will run into lots of clearance items and overstock as well.
Start paying attention to trade shows within popular product categories to source the best products to sell online. You will find many wholesalers at these events, and it’s a great way to stay on top of your market. Trade shows may feature new product that your customers will love or that you simply haven’t seen before. If a product is new to you, there’s a good chance that they’re new to many other people as well.
Don’t assume that the first wholesaler you find is offering you the best deal on the products in question. They will tell you that there is no better deal available, but that isn’t always the truth. Spend some time researching and comparing notes with other sellers if possible. It helps to go to those trade shows because you have many manufacturers all in one place. Collect business cards, shake hands, ask questions and extend your network so that future opportunities open up.